22nd
March 2019 - The
Global Rose Wine Market is subject to witness a substantial growth due to the
increasing popularity between consumer and lower percentage of Alcohol by
Volume (ABV). Factors responsible for sustained market growth, in the recent
years, include easy availability of a wide range of rose wine products, change
in consumer preference towards wine products and differential price range such
as premium and luxury rose wines.
Increase in production in the North America region is expected to favor
the market growth in the upcoming years as well. Globally, the market is
predicted to generate massive revenue over the forecast period, providing
numerous opportunities for market players to invest in research and development
in the rose wine market.
Additionally, increasing demand for rose wine among consumers due to
presence of online retail stores and e-commerce retailers, which allows small
and medium-sized businesses to reach wider audience, thereby driving the market
growth. Favorable laws and regulation and strong economic growth in the
developing economies across the globe, are anticipated to drive the growth of
rose wine market in the upcoming years.
Easy availability of rose wine due to rising penetration of supermarkets,
hypermarkets, retail stores and e-commerce retailers is predicted to boost
market demand for rose wine in the years to come. In addition, growing demand
for rose wine from cinemas, bookstores and car washing stations alongside
large-scale grocery stores such as Kroger, Wegmans, and Whole Foods serve food
are projected to expand market reach for rose wine industry during the forecast
period.
Development of novel products and technique such automated machinery,
which increasingly adopted during different phases of the harvesting and
production procedures, particularly in the large production houses, thus
triggering market growth, in the recent years. In addition, increasing adoption
of agriculture technology (ag-tech) in order to utilize water and electricity
effectively, rising implementation of drones to irrigate crops and thermal
& GPS imaging to gather information on each aspect of rose wine physiology
is expected to positively influence market growth in the upcoming years.
The market is divided by region as North America, Europe, Asia-Pacific,
Latin America and Africa. North America has shown major growth in recent years
owing to the rise in the implementation of latest technologies in the
production of rose wine, the lower cost & easy availability of raw
materials, and existence of well-established manufacturing sector in the
region.
Asia-Pacific region is predicted to hold major market share in the rose
wine market with massive growth in forecast period. Countries such as India,
China and Singapore are leading the Asia-Pacific market with presence of large
consumer base, increasing popularity of rose wine, rising personal disposable
income and significant investment by leading industry players considering
potential growth opportunities in the region. The key players in the rose wine
market are Pernod Ricard S.A., Bodegas Muga, Trinchero Family Estates, Inc.,
Treasury Wine Estates Ltd., Crimson Wine Group Ltd., and Angove Family
Winemakers.
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