14th
March 2019 - Global
organic potato starch market is anticipated to grow significantly in the
forecast period due to increased consumption of convenience food products.
Organic potato, also known as potato flour, is made from high quality starch
potatoes. It is a natural, pure and preservative-free product that is ideally
used for baking and cooking. Organic potato starch is derived from the
extensive washing process followed by separation of starch in potatoes for
production of powder. Its high water binding capacity makes it ideal to be used
in soups, sauces, desserts, gravies, dairy products, meat industry, etc.
The major drivers of organic potato starch market include increase in
application of organic potato starch, rise in disposable income of consumers in
developing economies, high demand from chemical industry due to adhesive
property, increase in demand from paper industry due to adhesive and film-
forming characteristics, growing demand from pharmaceuticals for anti-biotic
production, and rise in demand from textile industry for finished fabrics and
stiffens. However, unstable prices of agricultural products, affecting the
production of potatoes is hampering the market growth.
Increase in demand from food and beverage industry, growth in consumption
of potato starch, and latest developments in potato starch is trending in the
market. Nonetheless, climate irregularity and season variations is challenging
the market. Uneven rainfall patterns adversely affect agricultural production
in most regions, resulting in unstable variations in input and output prices.
Organic potato starch market is categorized on the basis of type,
application, distribution channel, and geography. Based on product type, market
is divided into modified organic potato starch and natural organic potato
starch. Modified organic potato starch segment is predicted to lead the market
in the coming years due to increasing preference by food processing industry
since it offers a longer shelf-life and other benefits of modern food culture,
such as instant preparations, micro-wave cooking, high temperature resistant,
etc.
In terms of application, organic potato starch market is bifurcated into
food application and non-food application. Food application segment is further
divided into baked food products, thickener and stabilizer, gluing agent,
anti-caking ingredient, water binder and filling ingredient. Non-food
application segment is also divided into binding & texturing and others. Thickener
and stabilizer segment is expected to hold significant share of the market
owing to the increased use as an additive in food processing. These foods can
be classified as pie fillings, custards, soups, puddings, sauces, salad
dressings, gravies, and for the preparation of pastas and noodles.
By distribution channel, market is divided into direct and indirect
sales. Indirect sales is further classified into store-based retailing and
online sales. Indirect sales, leads the market due to increased internet penetration
and availability of a large number of brands.
Geographically, market is segmented as North America, Latin America,
Europe, Asia Pacific, and Middle East & Africa. Europe, followed by North
America and Asia Pacific regions are expected to dominate the market in the
forecast period. Europe leads the market due to supporting government
regulations for the production, whereas North America accounts for significant
share due to increased use of potato starch as thickening agent in food
products and for non-food applications like texturing and binding.
The key players in organic potato starch market are Anthony's Goods,
Finnamyl, Sudstarke, Avebe, Roquette, Emsland Group, KMC, Vimal PPCE, Ingredion
Incorporated, Lyckeby Culinar, Aloja-Starkelsen, PPZ Niechlow, Pepees JSC
Starchworks, Novidon Starch, AKV Langholt, Western Polymer Corporation, Agrana,
Gansu Dingxi Lantian Starch, Manitoba Starch Products, WPPZ SA, Beidahuang
Potato Group, and Huhhot Huaou Starch.
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