19th
March 2019 - The
Global Frozen Pizza Market is subject to witness a substantial growth due to
the rising per capita income, improved standard of living, and easy
availability of frozen food products. Additionally, increasing penetration of
large retail chains, supermarkets, hypermarkets, domestic stores and e-commerce
websites in both developing as well as developed economies across the globe are
expected to boost market demand for frozen pizza in the upcoming years.
Growing popularity of the gluten-free frozen pizza owing to the health
consciousness among younger population is anticipated to stimulate market
progress in the near future. Globally, the market is predicted to generate
massive revenue over the forecast period, providing numerous opportunities for
market players to invest in research and development of the frozen pizza
market.
Changing food patterns is one of the critical factor responsible for the
expansion of frozen pizza market, in the recent years. Other factors such as
changing lifestyle preferences, growing demand for convenience food, and need
for maximizing limited leisure time are expected to fuel market growth in
upcoming years. Increasing demand for demand for ethnic flavors and food in
overseas market is estimated to expand reach of frozen pizza market as well.
The gluten free frozen pizza has witnessed growing popularity in European
as well as North America region, in the recent years. However, rising safety
concerns in regards to health hazards with excessive consummation of the food
products due to substantial use of additives and artificial flavors are
significantly hampering market growth.
The recent technological advancement in the manufacturing as well as
distribution channels coupled with development of new ingredients to cater to
the needs of various regional consumers are anticipated to fuel the growth of
frozen pizza market over the forecast period. Introduction of flavored toppings
and addition of natural additives is propelling market demand further.
Increasing demand for vegan-frozen pizzas is expected to gain traction among
vast number of vegetarian customers across the globe in the near future.
However, higher quantity of sodium and preservatives coupled with high-calorie
value of the food product are projected to hamper the market growth to a
certain extent. In addition, lack of availability of proper distribution
channels and freezing facilities in rural areas of both developing and
developed economies is limiting market progress, in the recent years. Yet,
recent R&D activities by numerous large-scale packaged food manufacturers
and advancement in freezing are estimated to offer lucrative growth
opportunities for market players in the upcoming years.
Large number of fast food outlets in developing countries across the Asia
Pacific and Latin America region are propelling market growth, in the last few
years as well. The thin crust frozen pizza is considered as one of the fastest
growing segment in the frozen pizza market with substantial revenue generation
in the last couple of years. The growing popularity of the thin crust frozen
pizza segment is attributed to lower calories value in comparison with stuffed
and deep-dish frozen pizzas. Shifting trends towards low calorie diet is
anticipated to fuel demand for the regular thin crust frozen pizzas.
The market is divided by region as North America, Europe, Asia-Pacific,
Latin America and Africa. North American and European have shown major growth
in recent years owing to the rise in the implementation of latest techniques
for production & distribution of frozen food products, variation food
habits among general population, and existence of well-established industrial
infrastructure.
Asia-Pacific region is predicted to hold major market share in the frozen
pizza market with massive growth in forecast period. Countries such as Japan,
China and Singapore are leading the Asia-Pacific market with shifting trends
towards convenience food, improved living standard, increasing per capita
income, and significant investment by leading industry players considering
potential growth opportunities in the region. The key players in the frozen
pizza market are Nestle S.A., Hansen Foods LLC, Schwan Food Corporations, Dr.
Oetker, General Mills Co., Freiberger Lebensmittel GmbH, Conagra Brands Inc.,
Daiya Foods Inc., Amy's Kitchen Co., and Palermo Villa Incorporations.
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